Field guides

Practical notes for measuring answer visibility, publishing useful pages, and choosing the right tools. Start with the question you need to answer.

AEO gets vague quickly. These guides turn it into three decisions you can make and check: what to measure, what to publish, and which tool—if any—helps your team do the work.

01 / Measure what appears in the answer

Build a small prompt panel from real customer questions, record the cited pages, and compare changes without confusing one answer with a trend. Read the measurement guide .

02 / Make a page useful to cite

Check whether a page is accessible, answers its question clearly, and gives a reader enough evidence to trust it. Read the page guide .

03 / Choose a tool around your workflow

Use a short pilot to test engine coverage, data export, prompt limits, and the work a platform actually saves. Read the buying guide .

Keep the foundations

If you are new to the category, start with AEO 101 . For our scoring process and commercial disclosures, read the methodology and disclosure . These guides describe a way to work; they do not promise placement in an AI answer.